And The Award For The Most Relevant Brand Of 2016 Goes To…… Adidas!


Highsnobiety holds an annual awards series, “Highsnobiety Crowns,” that profiles the best brands, sneakers, stores, collaborations and people in the menswear categories. The nominees in each category, shortlisted by the website’s editors, and voted on by Highsnobiety’s readers usually contains an eclectic mix of athletic, luxury and street wear labels: Nike, Adidas, Vetements, and Gucci among others. 

For the year 2016, Adidas, raked in twice the amount of votes from Highsnobiety readers than Supreme, which took second place (Silver), followed by Gucci in third (Bronze).




The award is well deserving as the German company  had a number of high points in 2016 year, including Kanye West’s two Yeezy spectacles during New York Fashion Week, its latest collaboration with Pharrell and its revival of the Gazelle sneaker with a throwback Kate Moss campaign.

For a complete winners list, head over to






Nimide Ogbeun believes that Diamond was discovered on the day she was born. Although school trained to be an Engineer, she loves nothing more than getting lost in books and rooting for all semblance of love. You can catch up on her shoe fetish on Instagram ( @nimyde ) or roll your eyes at her weird attempt at humour on Twitter (@nimyde )









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