Welcome back to our delightful chit-chat series where we dive into the captivating world of style and sophistication.
Today, we’re featuring none other than the incredible Ifeoma Odogwu.
Known far and wide as the former fashion editor at Genevive Magazine, Ifeoma brings a whole lot of elegance and creativity to the table.
In this conversation, we’ll explore Ifeoma’s latest style obsessions, her unwavering support for Nigerian designers, how she puts together those killer looks and even what’s on her dream collaboration wishlist.
So sit back, relax, and immerse yourself in the world of style with Ifeoma.
What are five things you’re loving right now?
- Masculine style tailored trousers. I like the audacity the pockets give me. Just kidding. It’s the comfort and fit I love.
-Pizza which is quite weird because I am a healthy eater.
-The Nike women's rib collection for the support and flexibility it affords when I need to just get on with daily activities or even for an airport chic look.
-Everything from The Row. Mary-Kate and Ashley Olsen really have their finger on the pulse of what women need when it comes to style.
-The Stella McCartney Fall 24 collection. I like the futuristic elements, as well as the brand’s continued commitment to the environment.
-Our plant collection although keeping them alive and flourishing is a task.
Your elegant style often highlights Nigerian designers. What draws you to African (specifically Nigerian) fashion brands, and why do you prefer them?
I believe you should always put your money where your mouth is.
I am fortunate enough to have access to these designers and a front-row seat to their remarkable creativity so for me the question is, what better way to organically convey that experience than wearing the clothes?
Do you have a favourite Nigerian fashion brand? If yes, which one and what makes them your top choice?
I have a few actually.
Ifeoma rocking YwandeLag
YwandeLag for their sustainable approach to fashion and alluring aesthetic.
I also like how my friend Weizdhurm Franklyn’s mind works. Her pieces are literally a work of art collection after collection.
Ifeoma wearing Weizdhurm Franklyn
Ejiro Amos Tafiri for excellent craftsmanship. Their fit and tailoring, fabric placements and wearability are just second to none. Pepper Row for that quirky fun vibe.
Ifeoma wearing Ejiro Amos Tafiri
Speaking of you being a stylist, what is your signature styling aesthetic or approach, and how do you ensure it aligns with your client's preferences and needs?
Minimalistic chic.
I love interesting details but most times I do not want to overwhelm the look with it, otherwise there’s the tendency to veer off into a costume-y outcome.
I try to find a balance between clean lines and details.
With my editorial background, I also think immediately towards the end of what I want to achieve so that helps keep things in check. This will vary occasionally, depending on the theme I’m working on.
For Clients, I believe as a stylist you will be approached for your unique interpretations.
That said, what makes it interesting is being able to fit my client’s preferences with my aesthetic so they are not lost.
I enjoy doing that.
If a client wants me to do something I can’t see myself in, I can be stubborn but my clients still love me. Haha!!
Describe your dream fashion-themed party. What would the dress code be, and what activities or entertainment would you have?
Sicilian.
I’ve been obsessed with the island and 70s Italian mafia aesthetic since I first saw The Godfather.
I would go as Appolonia before she got blown up in the car. Guests will be made to say any line from the trilogy before they are let in.
What factors influenced your career choice, and how do you see your career evolving in the future?
A main factor was the need to not feel boxed in with my job.
I also always wanted the flexibility of working to live rather than living to work.
I remember this incident when I worked at the magazine and was asked to write an article on movies and my nose was all the way up, talking about ‘ I only write about fashion’ I had to eventually do it, as I didn’t have a choice but I swore never again to do stuff that I don’t want to do.
In the future, I want to divest my skills and work experiences.
I am, and will, be working with a lot more brands on the curation and consulting side. I’m super proud of the brands that I consult for and their futures.
I’ll also be investing a lot more into my personal brand and that, I find exciting. I’ve always known I was good at many things but truly now ready to wow myself.
Which designer or fashion house would you like to collaborate with?
My dream collaboration would be with Alexander McQueen. I do love couture. I also have a long-standing love for Victoria Beckham so that would be amazing.
What is the most expensive fashion item you own?
Must be shoes and jewellery. There’s a necklace from my mum that I rarely wear because I don’t want to lose it and maybe my gold Aquazzura sandals.
If your life was a fashion movie, which film title would best capture its essence?
Kingdom of Dreams.
It’s a movie that explores the come-up of the great 90s designers John Galliano, Lee Alexander McQueen and Tom Ford.
I find their stories quite riveting because they didn’t come from much but were able to achieve greatness with their talent and self-belief.
It also highlights their challenges, shortcomings and grave mistakes which is very real for a creative so yes I see myself in their stories.
If you could attend any fashion event in the world, whether it's a runway show, fashion week, or gala, which one would it be and why?
Paris Haute couture.
The creativity and artistry is unmatched. There is always something amazing and unexpected to be seen and the pieces are overall breathtaking.
What's your favourite fashion-related movie or TV show, and which character's style do you admire the most?
Joan Clayton from Girlfriends.
I think her style was very sophisticated and chic. it was also a show I saw in my coming-of-age years so it is very sentimental.
Blair Waldorf and Lily Bass from the original Gossip Girl, Flawless! Alexis Carrington from Dynasty had such a covetable wardrobe.
And yes, like everybody else, I binge-watch Sex and the City every now and again Carrie Bradshaw is and was so fabulous.
Conclusion
And that wraps it up!
We’ve just peeked into the amazing world of Ifeoma Odogwu, where style is king and creativity rules.
From her love for Nigerian designers to her dream collaboration aspirations, Ifeoma’s passion for fashion shines through every word.
As she continues to shape the fashion world with her flawless taste and boundless creativity, we can’t wait to see what the future holds for this style maven.
Until next time, stay chic.
