Fashion and food may not be the first pairing you consider when you think of collaborations, but in this case it makes perfect sense because the partnership is between leading Nigerian fashion retailer MISKAY and record-breaking entrepreneur and trendsetter Hida Baci. After working on it together for a year, MISKAY and Hilda Baci are excited to introduce MISKAY x Hilda Baci: The Signature Collection.
Chef and restaurateur Hilda Baci has become a household name in Nigeria and globally thanks to her viral success at breaking the Guinness World Record for marathon cooking in 2023. Since then, she’s been everywhere from her own kitchen to our TVs and billboards and now the world of fashion. Hilda’s style has always been eye-catching and, coupled with her confidence and charisma, she quickly became one of the internet’s favourite people and a trendsetter among young Nigerian women.
Co-founded by Oluwaseun Akerele (Sean Ashley), CEO, and Kofoworola Ahmed, COO and Creative Director in 2012, MISKAY is arguably Nigeria’s first proper high street brand. With a mission to bridge the gap between global fashion and the eccentricities of the Nigerian lifestyle, the brand operates multiple retail locations across Nigeria, including Lagos, Abuja, Ibadan, Port Harcourt and most recently Benin City, which opened last month. With its very clear brand identity and philosophy that doesn’t only speak to the younger generation but to people of all ages, MISKAY is the perfect collaborator for a strong, self-defining woman like Hilda Baci.
The collaboration is inspired by Hilda’s personal approach to style - rooted in simplicity, ease and beauty. This doesn't mean her style is boring, and the Signature Collection is proof of this, just take a look at the photos! The collection reflects Hilda’s style perfectly with MISKAY’s fun and sexy approach to fashion. According to her, the pieces in this collection mirror the way she dresses and expresses herself daily. Hilda said that she wants people to recognize elements of her personal style throughout the designs as the project was a natural extension of who she is. She also hinted that this is just the beginning of venturing into fashion for her.
MISKAY x Hilda Baci: The Signature Collection features 15 looks, designed to transition effortlessly between day and night and is perfectly suited for the rhythm and energy of Lagos’s lifestyle. This collection seamlessly balances elegance with comfort, delivering 15 polished looks for women who see fashion as an extension of personality.
Oluwaseun Akerele, Co-Founder and CEO of MISKAY, says, “From the beginning, this collaboration was about celebrating confidence and individuality. Hilda represents a generation of Nigerian women who are expressive, ambitious and unapologetically themselves. This collection translates that energy into pieces that feel effortless but still make a statement.”
Kofoworola Ahmed, Co-Founder and Creative Director of MISKAY, also spoke on the collaboration, saying, “The intention behind the collection was to create looks that feel natural to Hilda’s personal style while still staying true to the MISKAY aesthetic. Each piece balances simplicity with confidence, allowing women to move easily between day and evening while feeling stylish and comfortable.”
For shoppers interested in grabbing a piece (or several!) of the collection, the collection launches on Saturday, 14 March 2026, at the MISKAY flagship store in Lekki, at 13 Emma Abimbola Cole Street, Fola Osibo Road, Lekki Phase I, Lagos.
Launch day will be the perfect opportunity to experience the collection alongside Hilda herself. For those who cannot make it, the collection will also be live and available on the same day on the MISKAY website and mobile app available for Apple and Android users. MISKAY x Hilda Baci: The Signature Collection will be available across all MISKAY stores from Monday, 16 March 2026.
