Going through a magazine the other day, I read a vox pop where the question was whether or not you need the services of a stylist. The majority of the answers was no and the reasons they gave were quite ridiculous though, while some said they had their own personal style so they didn’t need a stylist, others said they were very stylish so why in the world would they need one.
I got a good laugh from some of the responses but it had me thinking about the complicated subject of buying style, a.k.a using a stylist’s services.
A stylist simply put, is a consultant who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and any other public appearances made by celebrities, models or other public figures. This was a definition I found online and what most people believe a stylist is but I think it doesn’t end there, I believe a stylist is one who creates style.
It could be for a person, brand, organization or even a people I tell you, but the job of the stylist is to create style. So it involves a whole lot more than clothes, the stylist creates the look, from your hair to your toes literally. The stylist chooses what your hair should look like, what your jewelry should be like, what your shoes are supposed to be, what your make-up should be and even what color of nail polish would best compliment the look (haha) but really.
Now there are different types of stylists:
- The personal Shopper: The role of a personal shopper is to provide expert advice, helping their client with their fashion choices. Suggesting clothing options that meet their clients need and offering enhanced buying experience. Usually, they work for department stores or single brands but these days there are freelancers who do not give preference to particular stores and actually get you the best deals.
- Personal Stylist: They assist their clients in achieving a desired look and finding clothing and accessories that suit their customers taste, body type and color preferences. They can work across many brands, shopping destinations, retail spaces or online and any individual who requires their services can use them.
- Editorial Stylist: These, work closely with art directors, photographers, designers and fashion editors. They basically organize and put together outfits for an editorial shoot which may be featured in fashion magazines or publications either print or digital.
- Lifestyle stylist: They focus on both how their clients look not just now but in the long run in other words they manage their clients brand when it comes to style. This usually involves working closely with talent management to ensure their client is always on ‘brand’ in their photos or public appearances.
To be continued…