Cap company, Zawa Millinery have taken the head game a notch higher with the recently released “Put Your Crown Back On” campaign.
Zawa Millinery (where Zawa means cap) was started by three roommates, Ernest Danjuma, Munir Metteden and Abdullah Metteden. They started this business because of a need to do two things;
- Create a cultural conversation between people from the great Kanuri Empire and the rest of the country and the world at large
- Reinvigorate the artisan economy that was severely set back due to the unrest that has plagued the Northeast over the years.
Being from the north, the three gentlemen realized, during the height of the insurgency in the North East, that most of the country and the world at large wasn’t able to empathize and therefore demand action because they didn’t feel any connection to the region.
They decided to export this fashion staple which is uniquely Kanuri – a tribe in Borno, custom made and hand woven in Maiduguri, Borno to the rest of the country and ultimately the world to start a cultural conversation between people who were otherwise detached from each other.
The caps are named after historic cities, towns and figures in Borno. They believe that by doing this, they can bridge the ethnic and cultural divide, using fashion and that by opening a new marketplace for the product of these artisans, they can increase job opportunities while preserving the culture.
The caps, which come in grey, blue and brown hues with a mix of other primary colours, have the signature northern look but with a stylist edge.
Check out the images below.
Hats by Zawa Millinery – @zawamillinery
Models are: Chika Okoli, Kanil Ward, Aaron Leaf and Ernest Danjuma
Photographer: Ginny Suss
Taken at Okay Space